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In Gratitude: Avy Lugassy

2018 Yakir Keren Hayesod Award recipient


At the age of 15, Avy Lugassy moved from his native Israel to Geneva, where his father was the first Keren Hayesod emissary to French-speaking Switzerland. He returned to Israel in 1982 for military duty;  he enlisted in the navy and served on a missile boat at the Ashdod Naval Base.

Avy subsequently returned to Switzerland and studied law at Geneva University, where he was active in the Jewish student organization and in Maccabi Geneva.  In 1989, he began working at the private banking firm UBP. In 2000, he moved to Atlas Capital SA, and since 2013, he has worked at the Hyposwiss Private Bank.

In 1989, Avy became active in Keren Hayesod’s Young Leadership division. Four years later, he was elected Young Leadership president and joined the general campaign committee. He has served as president of the Keren Hayesod Geneva campaign since 2015.  “I felt that I have to do something for my country, even from abroad”, says Avy.   People who live in Israel have duties and obligations that Jews abroad don’t have. Israel is the country I love most, where my roots lie. In Keren Hayesod, I found the best organization through which to help Israeli society”. Avy financed the Children’s Rehabilitation Center at the Dana Dwek Children’s Hospital, in memory of his oldest brother, Ami, who passed away in 2009.

Avy is married to Marcella and is the father of three children: Marc, David and Alexia.

For his vision, his extraordinary leadership and his unwavering dedication, Avy Lugassy is a worthy recipient of the Yakir Keren Hayesod Award.

Proudly showing the Yakir Keren Hayesod Award – From left to right: Avy Lugassy; KH-UIA World Chairman, Eliezer (Moodi) Sandberg; KH-UIA World Board of Trustees Chairman, David Koschitzky; KH Honorary President Julia Koschitzky;  and KH-UIA Director-General, Greg Masel.