One of Keren Hayesod’s guiding principles is “people on behalf of people”. The organization works for the people of Israel in the broadest sense – for the citizens and residents of the State of Israel, both Jewish and non-Jewish, and in cooperation with Jews from all over the world and Friends of Israel of other faiths. Keren Hayesod creates an important bridge between people living in Israel and Jews and Friends of Israel in the Diaspora, and works to strengthen the affinity between them.
Keren Hayesod’s activities are directed at the residents of Israel. Every year tens of thousands of people benefit from its activities and receive support, thanks to the donations collected by Keren Hayesod. Its ongoing activities are carried out by dozens of activists, emissaries, representatives and volunteers who work for the campaigns and raise funds. In this way, Keren Hayesod gives concrete meaning to the slogan: “For the People of Israel”.