94 Archives - 100 Heartbeats - Keren Hayesod

Land of Promise (L’Hayim Hadashim), informational film produced by Keren Hayesod, garners praise and attracts large audiences around the world

Everyone wants to see the life of the pioneers in Eretz Israel!

May 1935. The premiere of the information film from Eretz Israel, Land of Promise, arouses great curiosity. Just how great? Thousands of Jews in Berlin throng the cinemas. The film is quickly distributed to every town in Germany with over 200 Jews, and from Germany, to the rest of the world. In the United States, 50,000 people see the film within just three weeks!

The film, which was directed by Yehuda Lehman and produced by Leo Herman of Keren Hayesod, depicted the building of the Jewish home in the Land of Israel and the lives of the Jews who lived there. The Jews in the Diaspora were eager to see these sights with their own eyes. Everyone had heard about the Zionist enterprise in the Land of Israel and now they had the opportunity to see real stories! Nobel prize-winning scientist Albert Einstein attended the New York premiere of the film and heaped praise on it. The reviews were celebratory. After its Tel Aviv premiere on November 26, 1935, 12,000 people saw the film in just a few days, and the crowds at the box offices were unending.

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Photo: Advertisement for the film Land of Promise